Pro Helvetia and Presence Switzerland are presenting individual and collective creations by young designers, independent studios, established brands and universities from Switzerland
Highlighting the creativity, curiosity and dynamic quality of the Swiss design scene as a positive force for societal transformation, JOY at House of Switzerland Milano will showcase 23 Swiss contributions, across emerging designers, collaborations, brands, and universities.
Housed inside the magnificent Casa degli Artisti this year, each of the group exhibition’s 23 projects will interpret the theme joy in its own creative and nuanced way, with the intention to reveal the potential that can be unleashed when emotions are acknowledged in the design process.
The theme will set the tone for a vibrant and engaging exhibition that celebrates the spirit of creativity and collaboration. In its Emerging Talents selection, young designers will answer questions, such as, ‘What role can design play in society and how can joy be harnessed as a positive force for transformation?’ with clever material applications and playful interactions.
Pro Helvetia presents eight young designers whose work is based on shared values and will demonstrate forward-thinking solutions that show how traditional handicraft techniques can be applied in a modern manner and how consumer habits can be changed.
Among them are Estelle Bourdet who uses discarded climbing ropes to create bright and multicoloured handmade carpets; NEUNOI demonstrates sustainable ways of producing children’s shoes, involving playful design and reused materials; and Tabea Wschianky’s rain protection will be in show, designed for people in wheelchairs stands for independence, inclusion and a creative combination of aesthetics and functionality.
Elsewhere, 4321-MARKET is an exciting project featuring 20 designers creating souvenir products in Switzerland and Seoul to mark the 60th anniversary of diplomatic relations between Switzerland and South Korea. Various international brands are set to present their collections created in collaboration with designers from Switzerland: Karimoku New Standard x BIG-GAME and HAY/New Works/Vero x Hannes & Fritz will be displaying their collections in the in-house restaurant; furniture chain Micasa will be introducing its SOLE collection, developed together with the design studio SULA.
Address:
House of Switzerland Milano, c/o Casa degli Artisti, Corso Garibaldi 89 A, via Tommaso da
Cazzaniga, Milano-Brera
Press only Mon 15th
General opening Tue 16 – Sun 21st
Opening hours 11:00 to 17:00